01Tools & Support

An operating system
for your business.

CRM, email, design, advertising, PR, admin, deal support, brand tools, weekly coaching, included, not upsold. The infrastructure most agents pay separately for is part of being here.

NoHidden fees YesLofty CRM included YesIn-house designer YesDedicated admin
02What's Included

The toolkit, in full.

Every tool below is included in your business at this office. Onboarding sets each one up for you in your first hour.

01 · CRM

Lofty CRM

The end-to-end real estate CRM agents actually love. AI-powered lead scoring, IDX websites, smart drip campaigns, automated nurture, transaction management, SMS, call tracking, team workflows, and full reporting. You get the platform plus a dedicated mastery session inside our 8-week program.

Lofty.com
02 · Email

Your @theagencyre.com address

Professional Google Workspace email with the brand domain. Calendar, Drive, Meet, Docs. The address itself does work in a buyer's inbox before you ever reply, credibility built in.

03 · Design

In-house designer

Need a listing brochure, an open-house flyer, a social graphic, a postcard, a feature sheet, a personal logo lockup? Our office designer handles your print and digital material in-house, on brand, at no cost.

04 · Brand

The Creative Center

The Agency's full brand asset library, templates, fonts, design system, listing presentation kits, social templates, and Brand Standards Manual. Spin up any branded asset in minutes.

05 · Advertising

Paid ads platform

A simple platform for launching paid advertising on Meta (Facebook + Instagram) and Google in minutes. Pre-built listing ad templates, audience targeting, performance tracking. No agency, no waiting.

06 · PR

PR services

The Agency's PR machine reaches into Forbes, BlogTO, Global Mansion, Toronto Life, Toronto Star, National Post, HGTV, Global News, Dwell, and beyond. For the right listing or story, we pitch.

07 · CMA

Branded CMA builder

Build a custom Comparative Market Analysis, fully branded, professional, defensible, in minutes. Pull comps, structure the story, deliver something that wins listings.

08 · Listings

Global syndication

Your listings reach 70+ international portals across 43+ countries. Nearly 2M annual visits to TheAgencyRE.com. 500K+ brand followers on Instagram. Real exposure, automatically.

09 · Admin

Dedicated deal team

Don't upload your deal documents into another system. Email them. We organize, file, track, and follow up. A separate team handles deals so you stay focused on clients and growth.

10 · Coaching

Weekly 1-on-1 with Sameer

A standing weekly coaching session customized to your business plan. Pricing dilemmas, listing strategy, offer night, marketing decisions, difficult clients, direct, every week.

11 · Community

Active group chat

An office channel that is genuinely active. Questions get answered. Wins get celebrated. Referrals get traded. The kind of room that compounds when people in it actually like working together.

12 · Show

The Luxe Listings association

The right to credibly say you work alongside the team featured on Luxe Listings Toronto. Use of Peter and Paige's name, association with Team Torkan, and the credibility that opens luxury market doors.

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03The Math

What this actually costs an independent agent.

Agents at most brokerages pay for the items below separately. Tally the line items and the value of being here becomes obvious before commissions even enter the conversation.

$80+
/mo · A solid real estate CRM
$50+
/mo · Workspace email + calendar
$500+
/listing · Outsourced design + print
$1,000+
/mo · Paid ads management fee
$2,000+
/mo · A real PR retainer
$3,000+
/mo · A dedicated transaction coordinator
$500+
/hr · Quality real estate coaching
Priceless
Peter & Paige's name on your card

We don't add these up because the numbers are the point. We add them up because they tell the truth about what is actually being offered.

04By Design

What we don't give you.

We do not give leads. And we say so up front because it is foundational to how this office thinks. Lead pipelines fade. A name in a neighbourhood compounds. We do not want to build an office of people waiting for the system to feed them. We want to build a roster of professionals whose names buyers and sellers ask for by reputation.

What we give you instead is the ammunition: the training, the brand, the tools, the support, the credibility, and a clear business plan to farm your area properly. The discipline is yours. The platform is ours.

  • NoLead handouts. That isn't the philosophy here.
  • NoProduction minimums or arbitrary commission tiers.
  • NoSurprise fees or hidden monthly subscriptions.
  • NoRecruiting agents who don't fit the culture.
The Agency Toronto downtown office on Niagara Street
05Next Step

See the full picture in person.

A meeting with Sameer is the best way to see what living inside this toolkit actually looks like for your business specifically. Apply, and he will respond directly.

Apply to join See the culture

"Most agents over-spend on tools that don't talk to each other and under-invest in the one thing that matters: a coach who will look at the actual deal. We give you both, integrated, included."

Sameer Amini · Director of Operations · The Agency Toronto